Incident report on Cloudflare parser bug


Cloudflare reported last night a bug in their service which could have leaked information from the services using their edge cache servers.

Feedly uses Cloudflare as a security shield which increases the reliability and performance of the Feedly web application. As such, Cloudflare informed us it is possible that some of the Feedly Web request performed between Feb 13 and Feb 18 might have been impacted by the information leak.

Despite the 1 in 3,300,000 chances of being impacted, we recommend to be extra cautious and take the following actions:

1/ If you are using the Feedly login/password, change your password. Go to the Logins page and change your password. Note: if you are using a third-party login option like Google, Facebook, or Twitter, you are NOT impacted and do not need to change your password [1].

2/ Logout and log back in. On Feedly Web, click on the face bubble icon (at the top right of the screen), select the logout option and then log back in. This will invalidate your old session/cookies and create a brand new one.

Our engineering team has a follow up call with the Cloudflare team later this afternoon and we will update this post if we learn anything that changes these recommendations.

We want to thank the Cloudflare team for how well they handled this situation. It is how you manage exceptions that defines your brand, and Cloudflare did really well despite what might have been a very stressful moment for them. We look forward to continuing to work with them to make Feedly safer and more reliable.

Please let us know if you have any questions.

-Seb, David, and Edwin

[1] The third party login authentication is performed via OAuth. You login directly with those 3rd party sites and Feedly only gets an authentication token. One of the benefits of OAuth is that Feedly or Cloudflare never get to see your third party passwords.


Incident report on Cloudflare parser bug2017-02-24T20:24:23+00:00

New feedly Pro with notes and highlights


Notes and Highlights

Reading shapes what you know, who you are, and how you think. Reading is your silent teacher and mentor. With the new highlights feature, you can easily save the magic moments when you connect to new ideas – and come back to them more easily.

If you are not interested in using the new notes feature and would like to save the space at the top of your stories, there is a preference knob in your preferences page to turn this feature off.

Better WordPress Integration

If part of your workflow is saving excerpts of the best stories you discover in your feedly to one of your WordPress blogs, the new feedly Pro will save you a lot of time.

Simply click on the WordPress icon in the share toolbar and feedly will launch the WordPress PressIt window with the story you are reading. Quickly pick a picture, a category, or a tag, add your point of view and click on publish!

You can also personalize the excerpt that gets associated with the story by selecting a snippet of text before clicking on the WordPress icon.

WordPress is continuously improving their PressIt feature so we highly recommend upgrading to WordPress 4 if you want to benefit from the latest improvements.

IFTTT and Zapier

The new feedly Pro also includes a better integration with IFTTT and Zapier. This new version integrates with those platforms in real-time. For example, as soon as a story is saved to one of your personal knowledge boards (the new name for tags), all the recipes and zaps which are bound to that event are fired in real-time. We also improved the logic for image selection for recipes which require an image.

Faster Experience

We are working continuously behind the scenes to optimize feedly and add the hardware needed to keep feedly fast and boost your productivity. Here is a blog post about the performance optimizations we are currently working on.

Thank You!

Thank you for your backing: we are very grateful to be funded by our customers and to control our destiny.


New feedly Pro with notes and highlights2016-07-21T05:13:37+00:00

Trend Report: The Rise of Live Video Streaming


The Trend: Live Video Streaming

In our increasingly digital and visual world, businesses across industries are fighting attention amidst the noise. Video as a medium has become one of the most effective ways to stand out and connect with an audience. Video quickly conveys meaning and emotion. It’s memorable, and it catches the eye in a sea of text and static images.

To hit home the growing popularity of video: Over one billion people use Youtube (that’s almost one third of all people on the internet), and the number of daily Youtube viewers has increased 40 percent since March 2014.

Accordingly, many social media sites like Twitter, Instagram, and Facebook have integrated some form of video content on their platforms. Additionally, new social media platforms have recently emerged that feature video as the central medium for interaction.

More and more, brands are recognizing the value of video as an online marketing strategy. Demand Metric completed a survey of 398 marketing, sales, and business professionals which revealed that 69 percent have used video marketing and another 31 percent are planning to. A recent study of 200 executives by Brandlive found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.

Learn more about Social Selling and feedly

The video trend is growing alongside the surging smartphone use trend, as more and more people use phone cameras. Daily mobile internet usage continues to grow year by year, on a global scale. Of all mobile traffic, online video now accounts for upwards of 50 percent.

The prevalence of both video and smartphones have paved the way for newer social platforms centered around live streaming video, like Periscope, Meerkat, and now Blab. (which is still in beta) is quickly growing in popularity. As a platform that is truly social, interactive, informational, and fun, Blab is certainly worth getting acquainted with for its many potential uses as a tool for business and marketing.

Since Blab is one of the newest of the live video trend, let’s take a closer look.

What Is Blab? is a live video broadcasting platform for hosting, watching, and joining conversations.

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Image source:

While many have likened it to “Periscope for groups,” you can also think of it as a cross between a talk show and a webinar. It can be used for either of those things as well as casual hang outs, debates, discussions, and workshops. There is nothing quite like it on the market, although it incorporates the best components of several different social media platforms.

Anyone can host their own Blab. It’s available for anyone to watch and interact with. No professional equipment is necessary.

Blab supports two to four “presenters” at a time, displayed in a grid, à la Brady Bunch. Meanwhile, other participants can watch the conversation live on video while adding to the discussion and posing questions via text chat. The host can even pull in audience members into the “hot seat” on the live video chat from time to time, if they so choose.

After the chat wraps up, the conversation can be re-watched on Blab, and the hosts have the option to post the recording to Youtube or embed it on their own site.

Industry primarily seems to be used by solopreneurs and online thought leaders, discussing topics that range from sports to politics to social media trends.

Blab is also ripe for online marketers and sales departments in just about any industry. It’s ideal for brands that want to give their customers a chance to interact in a personal way, visually demonstrate the value of their product or service, or establish their brand’s expertise and thought leadership. Granted, a direct sales pitch or advertisement won’t fly on this platform. But the interactive and visual nature of Blab opens doors to a number of benefits for businesses.

Why Blab Could Change Your Business

Blab can be used for a number of valuable business functions. It shortens the distance between you and your customer and opens up a new realm of in-the-moment experiences to create. From an online marketing standpoint, it’s a great platform for developing authentic and personalized connections with clients because it is live and unpolished. Showing, rather than just telling, and being able to answer customer concerns on the spot goes a long way in developing trust and loyalty.

Here are some examples of a variety of ways Blab can be used for business:

  • Unveil new products with live demonstrations.
  • Provide group coaching sessions.
  • Conduct a Q&A session or office hours.
  • Demonstrate expertise by providing useful info for your audience.
  • Demonstrate transparency by answering tough customer questions.
  • Discuss strategy with your peers.
  • Give a behind-the-scenes experience to your tribe.
  • Network with your target audience by being a participant in other shows.
  • Brainstorm ideas with your audience, almost like a focus group.
  • Get feedback on changes you’ve implemented or ideas you’re considering.
  • Record and re-use a Blab conversation as a podcast or blog post.

Learn More is still in beta, so the best way to get acquainted with it is to watch shows by folks who have proven success on the platform. Here are a few to get you started:

Now is the perfect time to jump on Blab and increase your brand’s visibility while the competition is slim. Check out their Getting Started on Blab post to learn more.

Posted by Michelle Chang, feedly Contributor

Learn more about Social Selling and feedly

Trend Report: The Rise of Live Video Streaming2016-04-05T14:00:49+00:00

6 Great Resources to Learn about Social Selling


If you’re like us, you might have been hearing the term “social selling” at an increasingly frequent rate. We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards.

With social experiences like Twitter and Facebook becoming core to the web, this concept of social selling has become a definitive new approach for the ways that organizations think about building relationships. It is a methodology that embraces at its center a driving belief for us at feedly: Content is a currency. That is, that high quality content is more than just an entertaining read. Content builds relationships, drives business, and steers innovation.

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. Many of you are using feedly as your main hub to organize your favorite sources, feed yourself with daily reading, and then deciminate the best stories to your customers.

But just what is social selling?

Social selling is the idea of using content—mostly online—to help educate prospective customers, build a relationship with them, and help guide them to a purchase decision.

Sometimes this means that sales people build personas and share relevant information through social channels like LinkedIn, Twitter, YouTube, and more. Sometimes it means emailing interesting, relevant content to prospective customers. All of these activities overlap with a bunch of other trends that people have been buzzing about: sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and more.


Learn more about Social Selling and feedly

A salesperson at a content marketing company, for instance, might share content on her LinkedIn about why good content is important. Or a digital marketing firm might post about the decline of old ad formats and the latest information about the new ones.

Yes, put another way, social selling is a way to drive revenue using content.

Is it really becoming more popular?

According to some sources, yes, it is:

  • 71 percent of sales people believe that their role is changing and will be radically different in five years.
  • 69 percent of sales executives believe that the buying process is changing faster than organizations are responding to it.
  • 75 percent of B2B buyers use social media to be more informed about vendors.

Why? Because statistics are showing that the methodology could be pretty effective.

  • 98 percent of sales reps with more than 5,000 LinkedIn connections meet or surpass quota.
  • 40 percent of salespeople have closed two to five more deals per year as a result of social selling.
  • Bain & Company found that a 12 percent increase in brand advocacy generates 2X increase in revenue growth
  • 73 percent of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded their quotas 23 percent more often.

Where can you learn more?

Over the coming weeks, we’ll be exploring more about using social selling to help your business. As a starting place, here are the six awesome resources we found to go deeper on social selling. What did we miss? Feel free to share your own favorite sources (maybe it’s a blog you write!) in the comments below.

01 Ogilvy’s Report on Social Selling

02 Hootsuite’s Art of Social Selling

03 Salesforce’s mini-guide to social selling

04 Aberdeen Group’s research brief: “Social Selling: Leveraging the Power of User-Generating Content to Optimize Sales Results”

05 “4 Ways to Boost Your Social Selling Profile (Courtesy of Linkedin)”

06 “The Rise of Social Selling

” by Jill Konrath

Learn more about Social Selling and feedly

6 Great Resources to Learn about Social Selling2016-04-01T14:00:11+00:00

How feedly Changed My Career as an Art Curator


You, our users, use feedly for such a wide range of jobs. Today we’d like to showcase a member of the feedly community who uses it as a curator of digital art, a burgeoning sector. Ryan Cowdrey, of the young startup, shows us how you can use feedly to leverage content as an art curator. He provides a guest post for us today.

My name is Ryan Cowdrey and I’m the Director of Curation at, an online marketplace that offers rare and limited edition digital art. For your enjoyment, I pose the question:

“With so much digital media content at one’s fingertips at all times, how does a creative individual discover the latest trends amongst all the noise out there?”

Being an art curator in the digital age requires strategic tools for effectively treading through the massive amount of content that we can access. Curators are relying more and more on internet sources to get content updates that they need on a daily basis. (Blouin ArtInfo, ArtNet News, Design Collector, Fubiz, BOMB Magazine, Colossal, to name a few.)

Not to mention that if you curate digital art exclusively, you are now relying solely on internet sources to get your art fix. The tools that one uses to augment their curation efforts will set them apart from the rest.

As a digital art curator at, I follow upwards of 30 big-time art magazines to stay up to date on art creation and news. After implementing feedly into my daily routine, I can now consume double the amount of content in less time.

Get our State of Content Marketing report

Pre-feedly, I was literally using an Excel spreadsheet to keep track of all the magazines that I was visiting weekly. I would record what site I was visiting, the day I last checked it, and the title of the last article, so I could pick up where I left off. Sound like a hassle? IT WAS!!!

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After being introduced to feedly, I honestly lost 10 pounds of stress. It was by far the easiest, most effective tool I use to augment my career. Not only do I follow those same magazines that I was already subscribing to, but I was exposed to countless other publications that feedly offers in my space… and now they are all in one place. Along with that, I did away with the email subscriptions, which were immensely cluttering my workflow. Not to mention, I don’t risk ever missing a single article or post, which is imperative to my profession.

The typical curator goes to school to study Art History and might apprentice under a known curator until they have the skills to put on their own exhibitions.

We are in a new era of digital art, though, that doesn’t require all the technical training. One has an Art History degree at their fingertips at most libraries. Many big-name curators can be followed on social media, where you can get a feel for their curation efforts.

So, it ultimately comes down to getting your hands on lots of content, so that you can begin noticing trends, formulating hypotheses, and putting together thought-provoking collections.

On my path to becoming a “curatorial expert,” I’m relying on feedly to feed my content needs—much like Indiana Jones relied on his whip—haha! To avoid limiting my hunger for creative ideas, I use feedly’s Collection feature to break up my content and feed into various categories: Photography, Physical Design, Graphic Design, Art News, Pop-Culture, and Visual Art. This allows me to not only keep things organized but also easily pull influences from various art mediums.

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Because I swim through so much content on a daily basis, it is very easy to get lost in the immensity. To augment this problem I use the tag and “save for later” features to create collections of art that work well together. I can easily communicate with my team what my thoughts are on our newest curated collection and show what influences me.

With feedly, anyone with an aptitude for creativity, noticing patterns, and expressing their thoughts through creation can become a digital art curator.

Contributed by Ryan Cowdrey, Director of Curation at

Get our State of Content Marketing report

How feedly Changed My Career as an Art Curator2016-03-30T14:00:59+00:00


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